Growing the Crop Consultant Industry One Reader at a Time

Growing the Crop Consultant Industry One Reader at a Time

Readership studies play a crucial role in the agricultural sector, particularly for specialized industries like crop consulting. These studies help publications like Progressive Crop Consultant understand their audience better, enabling them to tailor content to the specific needs and interests of CCAs, PCAs, professional agronomists, soil specialists and more. This targeted approach is vital for fostering a thriving agriculture industry.

Firstly, readership studies provide valuable insights into the preferences and information needs of industry professionals. By analyzing data on what topics are most read and appreciated, Progressive Crop Consultant can focus on producing relevant and engaging content. This could range from the latest pest management strategies to water and nutrition. Such information not only keeps readers informed but also helps them make better decisions for their growers and themselves, ultimately leading to improved crop yields, quality and business success.

In a recent Baxter Research Center media study in Progressive Crop Consultant, 48 CCAs, PCAs, professional agronomists, soil specialists and more shared overwhelmingly positive feedback.

“Good up-to-date information,” said one respondent.

“Very good articles written by unbiased experts and contributors,” said another respondent.
“These [articles] allow me to discuss with my customers and find out what possible purchasing strategies there might be,” another said.

Secondly, readership feedback is essential for fostering a sense of community within the industry. When crop consultants actively participate in readership studies, they contribute to the creation of a publication that truly represents their collective voice and concerns. This collaboration can lead to the sharing of innovative ideas, experiences and best practices, further strengthening the industry as a whole.

Moreover, providing feedback to Progressive Crop Consultant can help address specific challenges faced by the industry. For instance, concerns about climate change, pest management or water can be highlighted and addressed through in-depth articles and expert opinions. By understanding these issues, the magazine can play a pivotal role in advocating for the industry and influencing policy decisions that benefit consultants and ultimately growers.

In conclusion, readership studies are indispensable for a niche publication like Progressive Crop Consultant. They enable the publication to produce content that is not only informative and engaging but also directly relevant to the needs of the industry. Crop consultants should actively participate in these studies to ensure their voices are heard and the publication continues to be a valuable resource for the industry’s growth and success.

Jason Scott, MS | Publisher/CEO, Progressive Crop Consultant, JCS Marketing Inc.
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