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Ag Industry

Letter from the Publisher

Jason Scott | MS, Publisher, Progressive Crop Consultant, CEO, JCS Marketing Inc. - 0
Dear consultants, What an exciting time to be in agricultural consulting! While our industry faces its share of challenges, from water management to evolving regulations...

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APIX Biosciences NV announces new advances in Honeybee Nutrition

2026 Advanced School on Microirrigation for Crop Production

John Deere Partners With the Reservoir to Accelerate High-Value Crop Innovation

Industry News

2026 Advanced School on Microirrigation for Crop Production

PCC - 0
Class Lectures: March 30 - April 1, 2026 Field Trips: April 2 - 3, 2026 Class lectures will be held in the UC Davis Conference Center....
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Industry News

John Deere Partners With the Reservoir to Accelerate High-Value Crop Innovation

PCC - 0
MOLINE, Illinois — John Deere (NYSE: DE) announced today the start of a strategic collaboration with the Reservoir, a California-based agricultural technology on-farm incubator platform that brings...
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newsletter

Building a Strategic Path to SGMA Compliance

Taylor Chalstrom - 0
With California’s 2026 Sustainable Groundwater Management Act (SGMA) compliance deadline fast approaching, some growers remain uncertain about what is required and how to prepare....
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Ag Industry

Stress Mitigation by Communicating with Plant Genes: A Letter to Crops

JW Lemons | CCA, CPAg, Verdesian Life Sciences - 0
Hello crops. Stress and potential damage are on the way. We have some extreme heat conditions headed our way. We know what is going...
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Ag Industry

Table Olive Yields Benefit from a New Approach to the Age-Old Practice of Pruning

Elizabeth Fichtner | UCCE Farm Advisor, Tulare and Kings Counties and Carol J. Lovatt | Professor of Plant Physiology, Emeritus, Dept. of Botany and Plant Science, UC Riverside - 0
Pruning is essential for sustaining orchard productivity, especially the yield of commercially valuable size (CVS) fruit. The main value of pruning is to open...
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