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2025 Crop Consultant Conference is Next Week: Earn CEUs and Explore the Latest in Ag

The 2025 Crop Consultant Conference returns next week, September 24-25 at the Visalia Convention Center, bringing together California’s leading PCAs, CCAs, researchers and industry...

Farmblox Relocates Headquarters to California, Expanding Orchard-Focused AgTech Innovation

Santa Cruz, CA – September 16, 2025 – Farmblox, a farm automation system connecting equipment and in-field sensors to the internet so farmers can see...

Management of Potassium in Processing Tomato

Potassium is important to tomato vine health, fruit set and color. Recognizing where deficiencies may occur and correcting them is complex. Deciding if Potassium Fertilization...

Artificial Intelligence for Agricultural Consultants: Tool, Crutch or Pink Slip?

The future of agriculture is here, now, and it’s powered by technology, notably artificial intelligence (AI). From large drones that spray crop protectants and...

Helping Growers Evaluate a New Crop Enterprise: Factors to Consider

One of the common requests I have received from growers and other agricultural stakeholders in the Sacramento Valley is for insights into alternative crop...

Soil Moisture Sensing Technologies and Their Applications for Irrigation Management in Grape Production

Grapevines are thought to be a relatively drought-tolerant species. However, in commercial production, they are usually irrigated to increase yield and profitability. The crop...
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