Every year in agriculture, we’re introduced to another new technology that’s supposed to change everything. A new sensor. A new drone. A new software platform. A new piece of equipment. Some of…
There's a moment every crop consultant knows. The field has been walked, the pressure has been weighed, the grower is waiting, and it all comes down to your name on a recommendation.
Over the past several months, I have been paying close attention to the growing conversation surrounding paraquat in California. In my opinion, this issue is about much more than one product or…
The best ones are not just good agronomists. Yes, they know pests. They understand fertility. They can spot problems in a field before anyone else notices. But what really separates them is…
Staying on top of continuing education doesn't have to mean chasing credits across multiple meetings. The 2026 Crop Consultant Conference is designed to simplify the process, giving PCAs and CCAs a high-value,…
Cotton seed bug, or CSB, (Oxycarenus hyalinipennis, Hemiptera: Oxycarenidae), is a small seed-feeding bug that poses a significant invasive threat to cotton and other malvaceous crops, such as okra. It is generally…
California’s agriculture is a cornerstone of both the state and national economy, generating more than $60 billion in annual farm revenue from a diverse mix of more than 400 commodities and contributing…
Dear Crop Consultant, One thing I have learned over the years working alongside crop consultants across California is this: The best consultants never treat continuing education like a box to check. They…
The 2025 Crop Consultant Conference, hosted on September 24 and 25 in Visalia, Calif. in a collaborative effort by JCS Marketing Inc. and Western Region Certified Crop Advisers (WRCCA), once again offered…
Taylor Chalstrom ·
Progressive Crop Consultant
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