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The Reservoir Launches First On-Farm AgTech Innovation Hub for Specialty Crops

Creating an ‘Olympic Village of AgTech’ in Salinas, CA, to Accelerate Precision Ag and Robotics, led by Driscoll’s, John Deere, Netafim, Nutrien, Taylor Farms,...

Farmblox Relocates Headquarters to California, Expanding Orchard-Focused AgTech Innovation

Santa Cruz, CA – September 16, 2025 – Farmblox, a farm automation system connecting equipment and in-field sensors to the internet so farmers can see...

Management of Potassium in Processing Tomato

Potassium is important to tomato vine health, fruit set and color. Recognizing where deficiencies may occur and correcting them is complex. Deciding if Potassium Fertilization...

Artificial Intelligence for Agricultural Consultants: Tool, Crutch or Pink Slip?

The future of agriculture is here, now, and it’s powered by technology, notably artificial intelligence (AI). From large drones that spray crop protectants and...

Helping Growers Evaluate a New Crop Enterprise: Factors to Consider

One of the common requests I have received from growers and other agricultural stakeholders in the Sacramento Valley is for insights into alternative crop...
Fresno
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